What Types of Women Does Galvanize USA Connect With?
Galvanize USA loves to talk about our audience—women are at the heart of everything we do and we’ve truly become experts after spending more than seven years getting to know our digital community. The women we connect with have many things in common, but we’ve learned how important it is to understand how they differ as well! Let’s dive into our recent audience research and examine how differences between our audience segments can teach us about how Galvanize USA can connect with women even better.
Let’s meet the four audience segments!
TRADITIONALISTS
Traditionalists are rooted in conservative values and prioritize order, hierarchy, and identity preservation—especially around religion and gender roles. They feel alienated by cultural shifts and deeply distrust government intervention.
To better connect with Traditionalists, Galvanize Together might focus on content that emphasizes kindness across differences. We’ll share stories of bold acts of kindness and encourage them to be agents of compassion!
PRAGMATISTS
Pragmatists are skeptical but pragmatic women who blend conservative-policy leaning instincts with a cautious openness to progress. They believe in meritocracy and personal responsibility, and while they remain wary of identity-based appeals, they may be open to different points of view on key issues related to family, safety, and economic stability. With the correct narrative framing, there is real potential to align their values with pro-democracy and prosocial actions—particularly when those actions are positioned as reinforcing order, security, and fairness.
To better reach Pragmatists, Galvanize Together will likely lean into their status as parents and caregivers. We’ll offer parenting content that provides the comfort and simplicity they seek while inspiring them to model values like compassion and humility.
CENTRISTS
Centrists are classic ideological moderates—community-oriented and open to pragmatic solutions, but cautious about cultural change. While they lean toward progress on some issues like healthcare and gun reform, they often feel conflicted or neutral on identity-linked topics. This group shows real potential for movement toward progress when trust in institutions is strong and messages emphasize collective good over cultural division.
When we create new content for Centrists, we’ll likely focus on building up their civic muscles by asking them to give opinions anonymously and then showing them that they’re actually in the majority when it comes to thoughts on key issues. That’s social proof in action! We’re excited to help this group connect their values and choices to their impact on real people.
EGALITARIANS
Egalitarians are deeply committed to prosocial change and strongly aligned with inclusive values. They trust institutions, believe in structural solutions, and consistently support policies that advance equity, justice, and community well-being.
Egalitarians are already taking actions that bring us closer to an America where everyone can thrive, so Galvanize Together will meet them with content that helps them maintain that prosocial energy. Look out for content like joyful stories of civic action gone right, tips for avoiding burnout, and simple civic education to keep them informed and motivated.
Now that we have a better picture of the types of women in our community and what they care about, we can create different streams of content for different women! This research will help Galvanize USA deliver just the right message to just the right woman.
Curious about how Galvanize USA sorted women into segments?
First, a large survey was fielded to 1,500+ women. Then, survey insights were used to group similar women together! Now we can apply a little data science and match real women to these groups, so that Sarah in Wisconsin gets programming for Egalitarians like her, but Eleanor in Ohio gets different programming for Traditionalists like her.
Just for fun, you can take a heavily-simplified ten-question version of that survey to get a feel for the types of questions it asked. Try taking it more than once to see how different answers affect the outcome!
Galvanize Together’s success has put us at the cutting edge of creating popular and persuasive programming that is ready to rapidly scale. This enhanced understanding of our community will help us grow even faster! Galvanize USA’s goal is to earn a lasting spot in women’s media diets, day after day, year after year. When millions of women are aligned and activated, they become a powerful force in shaping what’s possible for families, communities, and the country. We’re not just defending democracy—we’re building a future where everyone can thrive!
